Web & SEO.dev

AI tools for the content
you already published.

Most AI tools want you to write more. Ours work on what you have: Unstale refreshes your old posts, AI Auto Linker connects them. Both run on your own API key, with no credits and no lock-in.

See the plugins

2009

Publishing sites since

150+

Sites published

700+

Articles on Web & SEO

2

WordPress plugins

Plugins

Two plugins. One job each.

Live on WordPress.org

Unstale

The free WordPress plugin that researches, fact-checks and rewrites your old posts, then republishes them without touching your URLs.

  • Real AI in the free version, not a teaser
  • Four rewrite levels, from a light pass to a full rebuild
  • A review queue with a diff, so nothing publishes behind your back
Visit unstale.ai

Waitlist

AI Auto Linker

Reads every post, finds the most related pages on your site by meaning, and links them with anchor text that already exists word for word in your copy.

  • Anchors verified verbatim. No match, no link
  • A per-post link budget and a silo mode that keeps clusters tight
  • A decision journal: every link placed and every candidate rejected, with a reason
Join the waitlist

How we build

Five rules we do not bend.

  • Self-funded

    No investors, so no growth target ever outranks the product.

  • Your key, your data

    The plugins call your AI provider with your key. Your content never transits our servers.

  • No credits

    You pay the provider directly. We do not meter what you already paid for.

  • Performance first

    No bloat in your admin, no third-party request on this site.

  • Honest copy

    No invented counters, no fake urgency, no dark pattern. If a number is not real, it is not on the page.

FAQ

Common questions.

Who is behind Web & SEO?

Maximilien Labadie, an independent site publisher since 2009. The plugins were built for his own sites first.

Are the plugins free?

Both have a free version on WordPress.org. Unstale sells a Pro add-on on unstale.ai. AI Auto Linker has not launched yet.

Do I need an AI API key?

Yes. You connect your own provider and pay it directly. That is what makes unlimited use possible without credits.

Does my content go through your servers?

No. The plugins run inside your WordPress install and talk to your provider. We never see your content.

How do I get support?

Through each product site: unstale.ai for Unstale, autolinker.app for AI Auto Linker.

Start with the content you already have.

Unstale is on WordPress.org today. AI Auto Linker opens its waitlist.

Visit unstale.ai Join the waitlist